SCOFFLAW BREWING

Atlanta favorite Scofflaw Brewing tapped us to help launch new 16-ounce cans of its flagship Basement IPA and POG Basement, with a refreshed packaging system and an integrated in-store campaign. Building on the brand’s iconic goat mascot, we introduced the “Big Goat Cans” platform, highlighting that fans could enjoy 33% more beer than standard 12-ounce cans for the same price. The campaign generated strong retail visibility, helped drive awareness of the new package format, and gave Scofflaw a bold, ownable platform.